Marketing/PR Officers
Friday, January 24
Registration, NPC Foundation Sunflower Sales and Partner Lobby Open
Noon – 9:30 p.m.
Academy Kickoff and NPC Update
2 – 3:15 p.m. | HENDRICKS AB
Setting the Tone
3:30 – 4:45 p.m. | HENDRICKS C, D and E
Marketing/PR Track
5 – 6:15 p.m. | HENDRICKS E
The Sorority Life Dinner
6:30 – 7:30 p.m. | HENDRICKS AB
What Would Your Panhellenic Do?
7:30 – 8:45 p.m. | HENDRICKS AB
Happy Birthday, Academy!
8:45 – 10:15 p.m. | HENDRICKS C
Saturday, January 25
Marketing/PR Track
9 – 10:30 a.m. | HENDRICKS E
Breakout Session #1
10:45 – 11:45 a.m.
- Promoting a Positive Panhellenic Experience | HENDRICKS D
- How Can the Panhellenic Support COB | HENDRICKS E
- Panhellenic Spirit | HADLEY 3
- Ask an Expert | HENDRICKS C
Lunch with Keynote Speaker
Noon – 2 p.m. | HENDRICKS AB
Breakout Session #2
2:15 – 3:45 p.m.
- Ask an Expert | HENDRICKS C
- The Next Generation of Potential Members | HENDRICKS E
- Policy Hot Topics | HENDRICKS D
Break
3:45 – 4:15 p.m.
Marketing/PR Track
4:15 – 5:45 p.m. | HENDRICKS E
Affiliation Dinner
6 – 7:30 p.m. | HENDRICKS AB
Academy Wrap-up
7:30 – 8:15 p.m. | HENDRICKS AB
Trivia
8:15 – 9:15 p.m. | HENDRICKS AB
Facilitators
Emma Austin︱Marketing Specialist, National Panhellenic Conference
Emma is the marketing specialist for the National Panhellenic Conference. She manages NPC and The Sorority Life’s social media, website and branding efforts. Prior to her role at NPC, Emma worked as a marketing freelancer with agencies, small businesses and entrepreneurs in various industries, including fashion, bridal, real estate and more.
Emma graduated from Ball State University with a bachelor’s degree in Public Relations. She is a member of Alpha Omicron Pi where she served her chapter in various executive positions.
Alyssa Miles︱Freelance Marketing Specialist
Alyssa Miles is a creative at heart who loves storytelling and all things marketing. She’s honed her skills in roles at the National Panhellenic Conference and as Director of Communications and Marketing at Alpha Sigma Alpha. Now, she’s bringing her expertise to life as a freelance marketing specialist.
When she’s not crafting content or editing her latest project, Alyssa is busy cuddling her 10-month-old son and two adorable dogs. She’s a bookworm at heart and always has a new hobby-of-the-week to keep life exciting.
